2008 / October
 
THE INTERNATIONAL NEWSLETTER
OF PRIONICS
 
 
PRIONICSNEWS

Prionics Ceditest products have been rebranded and are now all available under the brand name PrioCHECK®. Our customers will now receive products in newly designed boxes with a new brand name, but with unchanged high quality from a reliable partner.

As of July 2008, all Prionics ELISA products are available under the new brand name PrioCHECK®. Prionics has already launched the PrioCHECK® Trichinella Ab under the new brand name in 2007 and we have continued to add new products in 2008: The PrioCHECK® Salmonella Ab porcine was launched in April 2008 and just recently we have launched the PrioCHECK® PRV gE 2.0.

The new brand name and product design is a result of a market research survey asking Prionics customers for their opinion. With the rebranding of the Ceditest products to PrioCHECK®, Prionics has achieved the full integration of the former Cedi-Diagnostics products into its product portfolio.

What has changed?
The most obvious change is the new brand name of the ELISA products to PrioCHECK®. Also, product names are now uniformly build up after a systematic naming system. Thirdly, the design of kits and labels has been matched to the Prionics corporate design. The layout and the content of the labels and package inserts were also matched to the Prionics®-Check products and the documents are all available in 4 languages – English, German, French and Spanish. Lastly, icons of the animals the tests can be applied to are indicated on the kit label for our customers’ convenience.

Unchanged is the high quality of the products, kit components and kit procedures.

Information

For more information about the PrioCHECK® ELISAs visit
www.prionics.com/diagnostic solutions

 

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