Promoting competitive and sustainable growth, Prionics has begun to establish local affiliates in important markets, the newest of which is Prionics Deutschland GmbH in Germany.

Located in Martinsried near Munich, Prionics Deutschland GmbH will start activities this October. "This regional expansion is part of our mid-term strategy and allows us to efficiently offer our product portfolio in such a key strategic market," explains Ernst Zollinger, Head of Marketing and Sales at Prionics. "With Prionics Deutschland GmbH we have established a local team at the pulse of our German veterinary diagnostics customers to even better meet their needs and to provide them with our customized support," says Zollinger.

Prionics already has affiliates in Italy and Argentina.